12^th March 2007

Immediate Release

‘We Care’ – Declaring a responsibility to a person’s well-being when travelling abroad

Whilst many travel companies state that ‘(your) safety is their number one priority’ making it transparent to the public, besides lengthy but necessary airport security checks, this has been hard to prove.

Today, Fisher’s Travel SOS is leading the way with the ‘We Care’ campaign aimed at helping travellers become aware of companies who are explicit in their ‘caring attitude’ - thereby promoting a Duty of Care. A prominently displayed ‘We Care’ logo signals a proactive safety policy in addition to high standards in client service.

From departure-to-return, a company is morally duty bound to ensure they have exercised every conceivable and practical means to ensure a person’s safety - Duty of Care - that includes preparedness (for travel), crisis management and disaster recovery. In reality most if not all of these essential aspects of travel are either ignored or simply forgotten.

Fisher’s Travel SOS is a world exclusive guide that provides accurate real-time critical contact information by destination, region, or country. Vital contact information such as telephone numbers, addresses, a variety of essential information covering medical, financial, transport, legal, food and accommodation are included.

Produced by worldwide travel professionals resident in their destinations and delivered as an environment-friendly print-to-order booklet, PDF download, or via flash drives, Fisher's Travel SOS is the only solution that helps companies meet their Duty of Care – CSR client & staff obligation while being environmentally sustainable. Each guide contains triple-verified local and national emergency contact details for every conceivable incident, while abroad.

Through the ‘We Care’ initiative and with Fisher’s Travel SOS a company can now ensure that their customers and staff have the ability to resolve problems possibly saving a (business / holiday) trip - even saving lives.

Julian Fisher, publisher. “Understandably as travellers we’ve become complacent. You think as much about a trip overseas as you would a long drive to the seaside. Air travel in particular is now commonplace and mass market. Unfortunately however, when something goes wrong, a lack of information and a person’s isolation can turn a problem into an emergency into a full blown crisis.” 

And it’s going to get worse for companies and their directors. When things go bad they can no longer blame a third party. Besides a moral responsibility to staff and customers the law has caught up and soon the bill to introduce Corporate Manslaughter comes into law and with it the most extreme penalty, prison.

‘We Care’ will assist both business and tourist travellers to find service that goes beyond UK borders and those companies who have embodied Corporate Social Responsibility. The world-hand symbolised opposite will become the mark to look for on websites, adverts, brochures and shop windows.

NOTES TO EDITORS

Fisher’s Travel SOS is no ordinary travel guide. Besides its unique content all orders for any destination are produced and printed (or sent as a PDF file) live from the system. This means that the very latest and most up to date data is provided to the traveller. The website for We Care www.wecare-travel.org will go live on Monday 2^nd April 2007